When we talk about Affiliate Marketing, it is important to note that there are different types of affiliates. The method chosen by the affiliate to promote the advertisers’ products is the key differentiation. Each affiliate type fulfils a different role in terms of value, volume and reach. By understanding affiliates on an individual basis, advertisers will have the knowledge of who is best positioned to deliver in certain industries or to promote particular products. To understand the role of Affiliate Marketing in the marketing mix, it is important to understand where the channel fits in the wider digital landscape.
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