PErsonal Branding of a B School Faculty Part 1

We as B School Faculty, teach Strategies on Product Life Cycle & BCG Matrix giving examples of ITC, Unilever and big brands.
Have we ever thought of Applying the same to our Product Portfolio and build a string brand of ourselves
In a Bid to take our students to Higher levels, Our Focus on our own Product Portfolio and BCG Analysis takes a back seat.
The Personal Branding Webinar is a Jugalbandi on Applying Product Life Cycle Management & BCG Matrix Strategies to Building a Brand of a Faculty.
Though it deals with Branding, It is Generic to Faculty of All Branches and a small endeavour from my end to initiate a new Thought process.


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Faculty