Total Available Market (TAM) - Stanford 'Strategic Marketing of High Tech and Clean Tech'

Stanford CSP BUS47 - "Strategic Marketing of High Tech and Clean Tech" Spring 2012
Instructor: Tony Seba
Sizing a new/emerging market: Total Available Market (TAM)

Tony Seba, author of 'Winners Take All - 9 Fundamental Rules of High Tech Strategy" teaches an important tool in when developing a business plan to enter a new or emerging market: Total Available Market (TAM).

go-to-market strategy,positioning,strategic marketing,cleantech,high tech,emerging,markets,total available market,value proposition,value creation,value capture,