The video discusses the construct of beliefs, values and attitude. The steps in formation of attitude- Cognitive, Affective and Behavioral segments, is discussed with an example. The concept of Cognitive Dissonance is also introduced.
How Attitude is formed?
The video discusses the construct of beliefs, values and attitude. The steps in formation of attitude- Cognitive, Affective and Behavioral segments, is discussed with an example. The concept of Cognitive Dissonance is also introduced.
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